Design | Jon Crabb

1 min read

ABAG Misc

When I assumed a more managerial position I created various docs for bringing new hires up to speed. Unfortunately, I was not able to...

2 min read

Tapioca

💡 Tapioca is a decentralized Omnichain stablecoin ecosystem, comprising multiple sub-protocols, including an isolated lending market, a...

2 min read

Fyde

Fyde Treasury Protocol is a trustless treasury management protocol that helps DAOs diversify their treasuries

5 min read

Element Finance Airdrop

💡 Element Finance is an open-source protocol for fixed and variable yield markets. Peaking at over $200M Total Value Locked, they were...

3 min read

Light Protocol

💡 Light Protocol was a privacy infrastructure for Solana. The “Light Cash” app allowed you to make private transactions and protect your...

3 min read

Bribe Protocol

💡 Bribe Protocol allowed you to loan the voting power of your governance tokens by staking them in a designated pool. Other users could...

2 min read

All Saints // ideation

All Saints is a major British fashion retailer. While I was working for ecommerce agency Astound, they were a primary client, and I worked o

2 min read

Rowse Honey // Site Refresh

Rowse Honey condensed their range and made their branding more consistent. They separated the honeys into just two core categories: ‘Rowse H

2 min read

Samsung // Personalisation, Innovation & Optimisation

During my time at the design agency Cheil, I was part of a Personalisation Team and an Experimental Team. I worked on several projects...

3 min read

Samsung // Product Finder

While at creative agency Cheil, I made major changes to the product finder on Samsung.com. Changes were rolled out site-wide across all...

1 min read

Pillar // Cryptocurrency Personas and Building a User Testing Lab

I initiated an extensive user research and testing program. I spoke to hundreds of people during a crypto craze, and built out personas...

UX Portfolio

For me, UX Design is about solving problems.

There has been some discussion about the best designers being ’T-shaped’, referring to a broad set of shallow skills, with one specialist skill. I’m not sure about that. I think it’s better to have lots of deep specialisms, and a good capacity for lateral thinking. Not sure what shape that would be though… A comb?

The term UX Consultant best describes what I do. I work on end-to-end design, from research to high-fidelity prototyping. I’ve worked with startups, agencies, and multinational corporations. A highlight was supporting the launch of the Samsung S10.

Good UX starts with good research. I once built a cheap usability lab for a startup and wrote about it here. Since then, I’ve helped build more expensive labs at bigger places. I love the psychological insights of research, but I also enjoy sketching, wireframing, and prototyping.

The case studies below cover a mix of research, UX/UI design, web and mobile.